The GTM Engineer bridge.
Quindar closed $18M Series A in November 2025. You are 1 PMM covering both commercial satellite ops and government ground station buyers at post-Series A scale. Until the buyer segmentation layer exists in the CRM, the positioning you write gets delivered to the wrong stakeholder by an undifferentiated funnel. I run the GTM Engineer function while you hire permanently so PMM stops paying the segmentation tax on every campaign.
PMM cannot land 2 distinct value props through a CRM that treats your buyers as one.
Commercial satellite operators read mission speed and uptime proof. Government ground station programs read security posture and contract vehicle alignment. Same product, different proofs. If SFDC tags both audiences the same way and inbound routing fires the same sequence, the positioning work you do gets averaged into one message that under-rewards the strongest motion. The fix is the buyer-segmentation layer in the CRM. That is what your eventual GTM Engineer peer will own. I run that build now so your next campaign reports per buyer path, not in aggregate.
Three things only an internal builder can fix.
One funnel, 2 distinct value props
Commercial ops convert on speed and uptime. Government programs convert on security posture and compliance. When the CRM does not distinguish them, every campaign reports a blended number and PMM cannot tell which positioning landed.
Outbound runs on title, not buyer path
Mission ops at a commercial constellation and a program manager at a government ground station should not get the same sequence. Without segmentation in the CRM, the outbound work defaults to the lowest common denominator.
Sales enablement has no per-path baseline
Andy is running both motions with the same call deck. Without buyer-path segmentation in the CRM, coaching cannot benchmark per path, and the positioning you ship has no system to enforce it.
A buyer-segmentation layer that lets PMM ship distinct positioning to distinct paths.
- Weeks 1 to 2
Map Quindar's 2 buyer paths to CRM fields
Audit how commercial ops and government ground station contacts flow through inbound today. Output the field and routing gaps that flatten them into one motion and the campaigns that are paying the segmentation tax.
- Weeks 3 to 4
Ship the segmentation + outbound layer
Buyer path enforced on lead and account. Distinct outbound sequences for mission ops vs. government program leads. AE briefings populated with path-specific talking points. Same multi-buyer build I shipped for AssetWatch in 4 weeks, tuned for aerospace.
Salesforce in plain English, shipped in 4 weeks.
AssetWatch leadership wanted natural-language access to pipeline, accounts, demo outcomes, and work orders without filing a RevOps ticket for every question. I shipped a custom GPT in ChatGPT Enterprise that translates English to SOQL and queries production Salesforce live. Two Knowledge files made it work: an auto-generated schema catalog covering 26 objects and 3,800+ fields, plus a hand-curated semantic layer encoding AssetWatch tribal knowledge, so "who owns this deal" returns the Solution Architect and "deal size" returns ARR, not the raw admin fields. Read-only, leadership-facing, 4 weeks. Tyler's team owns the maintenance now.
Same play I would run for Quindar. Different stack, same fixed-fee discipline.
$15,000, fixed. 6 weeks. One invoice.
- Signal architecture
- Account list and buying-committee map
- Sequence build, live send, and deliverability infrastructure
Documentation and handoff included, not billed. If volume justifies it after the bridge, $25,000 / 90-day retainer extends the system. Your call, not mine.
Reply if this maps to where you are.
Send me a sentence on how the pipeline reads today, and I will reply within a day with a 1-page scope and an honest read on whether this fits.