The GTM Engineer bridge.
Lorikeet closed $35M Series A in August 2025. Hiring a Growth Marketing Manager while you also own the Head of Marketing seat means the demand-gen infrastructure (ICP scoring, outbound sequences, routing) needs to be running before that new hire ramps into it. I run the GTM Engineer function in parallel so the layer underneath you exists by the time your Growth hire is in seat.
The Growth hire ramps faster on a working system than on a blank one.
Most Series A Marketing leaders inherit Growth hires who spend 60 days building the ICP scoring and outbound infrastructure that should have been there when they walked in. That is 60 days the function is not generating pipeline and 60 days you are still doing the work the hire was supposed to take off your plate. The fix is shipping the demand layer now: a Clay-based ICP signal pipeline tuned for fintech and healthtech ops buyers, a multi-touch outbound sequence ready to extend, and CRM routing that separates the two vertical flows.
Three things only an internal builder can fix.
Fintech and healthtech are 2 motions, not 1
Ops buyers in fintech and healthtech respond to different proofs and different cadences. A unified nurture flattens both and underrewards the stronger lane. The CRM has to encode the split before any campaign can run cleanly.
Growth hires that build their own plumbing burn 60 days
Every Series A Growth hire I have seen who walked into a blank ICP signal layer spent their first 2 months building it instead of running campaigns. The cost compounds because pipeline does not.
Your day job pulls cycles from your highest-leverage work
When the demand-gen plumbing lives on your desk, the strategic narrative work and the positioning work that only you can run gets pushed. The function under-performs relative to what it could be.
An ICP signal layer + outbound system your Growth hire inherits on day 1.
- Weeks 1 to 2
Build the Clay-based ICP signal layer
Tuned for fintech and healthtech ops buyers. Persona enforced on lead and account. ICP score writes back to CRM so routing fires before reps touch records. Evidence chain on every signal so the system earns trust.
- Weeks 3 to 4
Ship a multi-touch outbound sequence + vertical routing
Sequences tuned per vertical, ready for your Growth hire to extend. CRM routing that separates fintech and healthtech flows. You inherit a working demand engine instead of a backlog.
Salesforce in plain English, shipped in 4 weeks.
AssetWatch leadership wanted natural-language access to pipeline, accounts, demo outcomes, and work orders without filing a RevOps ticket for every question. I shipped a custom GPT in ChatGPT Enterprise that translates English to SOQL and queries production Salesforce live. Two Knowledge files made it work: an auto-generated schema catalog covering 26 objects and 3,800+ fields, plus a hand-curated semantic layer encoding AssetWatch tribal knowledge, so "who owns this deal" returns the Solution Architect and "deal size" returns ARR, not the raw admin fields. Read-only, leadership-facing, 4 weeks. Tyler's team owns the maintenance now.
Same play I would run for Lorikeet. Different stack, same fixed-fee discipline.
$15,000, fixed. 6 weeks. One invoice.
- Signal architecture
- Account list and buying-committee map
- Sequence build, live send, and deliverability infrastructure
Documentation and handoff included, not billed. If volume justifies it after the bridge, $25,000 / 90-day retainer extends the system. Your call, not mine.
Reply if this maps to where you are.
Send me a sentence on how the pipeline reads today, and I will reply within a day with a 1-page scope and an honest read on whether this fits.