The GTM Engineer bridge.
Ivo just opened a Director, GTM Tech and Automation role with a 90-day target that reads like a from-scratch ops rebuild. SFDC accurate, order forms automated, GTM trusts the data. I run the GTME function in parallel so when your FTE lands, they inherit a working system instead of a backlog.
The 90-day JD target is a build, not an onboarding plan.
SFDC accuracy, automated order forms, and GTM trust in the data are not things a new hire stands up in their first quarter while also learning Ivo's product, ICP, and stakeholders. That is a 12-week plumbing project that needs to happen before the FTE ramps. Otherwise month one is audits, month two is scoping, and month three is still no working system. I do the build motion now so they start on stable ground.
Three things only an internal builder can fix.
Product usage does not reach SFDC
Ivo's product fires events your AEs need at renewal, but those events live in product analytics, not on the account record. Your team reconciles by hand or skips it.
Order forms are a stitched workflow
Without a CPQ-grade layer, order form generation is a Doc template, a Slack thread, and an AE remembering the discount logic. That breaks the moment volume picks up.
Data trust is a stage taxonomy problem
GTM does not trust the data because stage definitions drift across reps. Until the taxonomy is written down and enforced by the workflow, dashboards lie.
A working SFDC plumbing layer your incoming Director inherits, not rebuilds.
- Weeks 1 to 2
Map Ivo product events to SFDC fields
Audit what fires in product today vs. what the team reconciles manually. Output a gap list ranked by AE pain and renewal risk.
- Weeks 3 to 4
Ship a consumption-to-account agent
Lightweight agent writes consumption metrics onto the account record and fires threshold alerts to AEs before renewal. Order form template wired to the same source of truth.
Salesforce in plain English, shipped in 4 weeks.
AssetWatch leadership wanted natural-language access to pipeline, accounts, demo outcomes, and work orders without filing a RevOps ticket for every question. I shipped a custom GPT in ChatGPT Enterprise that translates English to SOQL and queries production Salesforce live. Two Knowledge files made it work: an auto-generated schema catalog covering 26 objects and 3,800+ fields, plus a hand-curated semantic layer encoding AssetWatch tribal knowledge, so "who owns this deal" returns the Solution Architect and "deal size" returns ARR, not the raw admin fields. Read-only, leadership-facing, 4 weeks. Tyler's team owns the maintenance now.
Same play I would run for Ivo. Different stack, same fixed-fee discipline.
$15,000, fixed. 6 weeks. One invoice.
- Signal architecture
- Account list and buying-committee map
- Sequence build, live send, and deliverability infrastructure
Documentation and handoff included, not billed. If volume justifies it after the bridge, $25,000 / 90-day retainer extends the system. Your call, not mine.
Reply if the JD timeline feels tight.
Send me a sentence on what GTM trusts and does not trust in SFDC today. I will reply within a day with a 1-page scope and an honest read on whether this fits.