The GTM Engineer bridge.
Boulevard posted a GTM Engineer role on May 2nd. From the outside, it looks like you've been holding the automation layer solo while Brandon runs the search. I run the GTME function in the gap so the new hire inherits a working system, not a backlog of handoffs you held together with Zapier and willpower.
The gap between job posting and shipped work is 8-10 weeks you don't have.
GTME hires take 6-8 weeks to ramp before they ship anything material. Add 4-6 weeks of search. That's a quarter of pipeline plumbing sitting on your plate while Boulevard scales from $50M toward $250M. The fix is not waiting. The fix is shipping the highest-friction handoffs now so the new hire walks into momentum, not a queue.
Three things only an internal builder can fix.
Manual handoffs compound at scale
Inbound routing, demo-to-close stage progression, CS handoff at signed. Each one you're holding manually is a tax that grows linearly with rep headcount. The math gets ugly fast past $100M ARR.
Salesforce hygiene debt is invisible until it isn't
Stage definitions that drifted, custom fields nobody owns, automation that fires twice. The kind of thing that does not break loudly. It just makes forecasting feel like guessing.
Your GTME hire needs a runway, not a swamp
If the first 90 days are spent untangling what was held together manually, you lose the ramp. If they walk into automated handoffs and clean pipeline, they ship features in week 3.
A working automation layer your new GTME inherits on day one.
- Weeks 1 to 2
Audit Salesforce and map what you're holding
Every manual handoff, every stage that drifted, every workflow Brandon's Mindbody playbook tells me to look at first. You get a written map of the system as it actually runs, not as the docs claim.
- Weeks 3 to 4
Automate the highest-friction handoff
Likely inbound routing or demo-to-close progression. Ship it, document it, hand it over. Weeks 5-6 if we extend: the next one, plus an onboarding doc your GTME reads on day one.
Salesforce in plain English, shipped in 4 weeks.
AssetWatch leadership wanted natural-language access to pipeline, accounts, demo outcomes, and work orders without filing a RevOps ticket for every question. I shipped a custom GPT in ChatGPT Enterprise that translates English to SOQL and queries production Salesforce live. Two Knowledge files made it work: an auto-generated schema catalog covering 26 objects and 3,800+ fields, plus a hand-curated semantic layer encoding AssetWatch tribal knowledge, so "who owns this deal" returns the Solution Architect and "deal size" returns ARR, not the raw admin fields. Read-only, leadership-facing, 4 weeks. Tyler's team owns the maintenance now.
Same play I would run for Boulevard. Different stack, same fixed-fee discipline.
$15,000, fixed. 6 weeks. One invoice.
- Signal architecture
- Account list and buying-committee map
- Sequence build, live send, and deliverability infrastructure
Documentation and handoff included, not billed. If volume justifies it after the bridge, $25,000 / 90-day retainer extends the system. Your call, not mine.
Reply if this maps to where you are.
Send me a sentence on which handoff is costing you the most sleep right now, and I'll come back within a day with a 1-page scope and an honest read on whether this fits.