The GTM Engineer bridge.
Avoca closed $125.5M in late April and you are standing up the sales org from zero. The open RevOps JD names Clay, HubSpot, Chili Piper, and Attention, which means the stack the first AE wave needs is on a hire plan, not in production. I run the GTM Engineer function while you hire so your AEs walk into routed pipeline on day one instead of a blank prospecting list.
The first AE wave will be measured on a system that does not exist yet.
Hiring AEs against a 125M Series B board case requires a routing and enrichment layer to feed them. Right now HVAC, plumbing, and home services accounts all enter HubSpot flat, Clay is in a JD instead of a workflow, and Chili Piper rules cannot route what is not segmented. The first 4 AEs will either build that layer themselves (slow ramp, no quota) or hit quota on outbound grit alone (not repeatable). Neither works for the board case.
Three things only an internal builder can fix.
Accounts are not segmented on entry
Without a Clay enrichment layer, every inbound and outbound account looks the same in HubSpot. AEs spend month 1 doing manual triage instead of working triggered accounts.
Routing logic is downstream of segmentation
Chili Piper, lifecycle stage, and round-robin all break when the underlying sub-vertical and fit data is not on the record. Routing dilutes pipeline before any AE touches it.
RevOps hire is months out, AE hires are now
By the time RevOps lands and ships the stack, the first AE cohort will already be 60 days in on a system they had to build for themselves. A GTME alongside you compresses that gap.
A Clay-to-HubSpot-to-Chili-Piper layer your first AEs ramp into on day one.
- Weeks 1 to 2
Build the ICP and enrichment layer in Clay
Account list for HVAC, plumbing, home services, enriched with shop size, current phone or scheduling stack, and ownership signals. Pushed into HubSpot with sub-vertical and fit tags on the record.
- Weeks 3 to 4
Wire lead-to-meeting routing
Clay webhook into HubSpot lifecycle logic, Chili Piper rules to route inbound demos by sub-vertical and fit, outbound sequences segmented by signal. First AE hire walks into routed pipeline, not triage.
Salesforce in plain English, shipped in 4 weeks.
AssetWatch leadership wanted natural-language access to pipeline, accounts, demo outcomes, and work orders without filing a RevOps ticket for every question. I shipped a custom GPT in ChatGPT Enterprise that translates English to SOQL and queries production Salesforce live. Two Knowledge files made it work: an auto-generated schema catalog covering 26 objects and 3,800+ fields, plus a hand-curated semantic layer encoding AssetWatch tribal knowledge, so "who owns this deal" returns the Solution Architect and "deal size" returns ARR, not the raw admin fields. Read-only, leadership-facing, 4 weeks. Tyler's team owns the maintenance now.
Same play I would run for Avoca. Different stack, same fixed-fee discipline.
$15,000, fixed. 6 weeks. One invoice.
- Signal architecture
- Account list and buying-committee map
- Sequence build, live send, and deliverability infrastructure
Documentation and handoff included, not billed. If volume justifies it after the bridge, $25,000 / 90-day retainer extends the system. Your call, not mine.
Reply if this maps to where you are.
Send me a sentence on what the first AE walks into on day one and I will reply within a day with a 1-page scope and an honest read on whether this fits.