The GTM Factory™ · CRM Decay

Free interactive tool

What is your dirty CRM data costing you?

Most CRMs are quietly wrong. Records go stale as people change jobs and companies grow, shrink, and get acquired. Adjust the numbers below to see an honest estimate of how much of your database has drifted, and what that drift is costing your ad and outreach spend. No signup to see your number.

Decay calculator Live estimate · no signup
Our assumptions. Adjust them, we show the math.
30%

Industry rule of thumb for how fast B2B contact data goes stale.

0.70

A bounce is fully wasted, a wrong-fit account partly. We default conservative.

Estimated stale or at-risk records 9,700 of 25,000 contacts
Estimated wasted spend per year $27,000 to $48,000
Data decay score Drifting
39 / 100

In one real audit we ran, 93% of a client's existing employee-count data was out of date, and most job titles were stale too. This is an estimate. Your real number is almost certainly different.

See the full breakdown, and how to fix it

Get a tailored copy of your result plus the exact enrichment waterfall we use to take a messy database to clean, and the option of a free audit on a sample of your real list.