Clay Use Cases
GTM engineering for startups
that are ready to build pipeline.
I work with organizations that know they need outbound but haven't built the system yet. Industry-agnostic, with deep experience in regulated spaces like healthcare and energy where data sourcing gets tricky.
What we've shipped
9M records refined to 112K ICP target accounts
Sourced 9M records from DHHS, refined to 112K ICP targets across physical therapy, orthopedic, and pain management clinics. Built a Clay workflow with ZoomInfo-first enrichment and a strong waterfall fallback for data ZoomInfo doesn't cover.
Perplexity deep research agents for big-bet enterprise accounts
Used Perplexity's deep research API for compliance and financial research on 18 big-bet accounts. Automated detection of whether each utility was compliant with newly passed Texas legislation. Generated CEO, CFO, and Ops-specific outbound messaging grounded in the research.
AI-classified demo outcomes from call recordings, written back to Salesforce
Clay workflow ingests Gong recordings, sends transcripts through Claude for AI classification across 11 outcome categories, writes results back to Salesforce, and Slack DMs the AE. BDRs get paid on time and CROs get better forecasting.
12,354 records enriched across contacts and companies, 93-97% coverage
Their HubSpot had barely 30% field coverage. Built multi-step waterfall enrichments in Clay for both contacts (5,099 records, 93% job title coverage, 58% updated or new) and companies (7,255 records, 96.7% employee count coverage, 90.9% updated). Total cost: ~$164 for contacts, ~$1.07/company for employee counts. Their CMO can now segment by role and company size with confidence.
Currently building
Competitor Displacement Engine
Building an outbound automation engine starting with a competitor displacement campaign. Enriching target accounts with technographics, competitor news monitoring, and deep account research across financial services, healthcare, and insurance verticals.
Physical Mailer Targeting
Building a Clay workflow to identify warehouse and office locations of marquee accounts so the sales team can send physical gifts to the right addresses at scale.
Exclusive for Clay Users 
Complimentary workflow audit + 5-hour buildout
I work with organizations to scope, build, and ship Clay workflows that actually run in production. Book a call and let's talk about what you're trying to solve.